This year, it has already introduced new features that could revolutionize the way businesses operate. From artificial intelligence to sustainability, AWS continues to focus on innovations that combine performance with practical benefits.

Expanded capabilities of Amazon SageMaker for no-code AI

Artificial intelligence is becoming accessible to everyone, and in 2025, Amazon SageMaker is introducing new no-code and low-code tools that allow even non-technical users to build ML models. Imagine your marketing team creating sales forecasts without involving developers. The new feature offers ready-made templates for industries like retail and logistics, along with integration with data from AWS Data Pipeline. This means faster data-driven decisions and lower AI implementation costs. In a world where time is money, SageMaker could be your ace in the hole.

AWS Local Zones 2.0: Edge computing on a new level

Edge computing is the future, and in 2025 AWS is enhancing its Local Zones with the introduction of Local Zones 2.0. These mini data centers, located closer to users, now offer even lower latency and better 5G integration. For companies in gaming, healthcare, or streaming, this means real-time content delivery with no lag. A new feature also includes easier management through AWS Outposts, enabling seamless connection between edge and central cloud. If speed and customer satisfaction matter to you, this feature could transform how you deliver your services.

AWS Green Insights: sustainable cloud under control

Sustainability is no longer just a trend—it’s a necessity. In 2025, AWS is launching Green Insights, a new tool in the AWS Console that allows you to track the carbon footprint of your cloud infrastructure. You can see how much energy your resources are using and choose regions powered by renewable energy, such as those in Scandinavia or Oregon. Green Insights also suggests optimizations, like moving workloads to more efficient Graviton3 instances. This not only reduces costs but also builds the image of an environmentally responsible company—something customers in 2025 increasingly value.

Enhanced AWS Shield with AI-driven Threat Detection

Cybersecurity remains a top priority, and in 2025 AWS Shield gains a new feature: AI-driven Threat Detection. With machine learning, Shield now not only responds to DDoS attacks but predicts them by analyzing traffic patterns in real time. Imagine your online store being protected before an attack even begins. The new feature also includes automatic security policy adjustments tailored to your application. Combined with Amazon GuardDuty, this provides a level of protection that can save your business from costly downtime.

AWS Billing Custom Views: Full control over costs

Cloud costs under control? In 2025, AWS introduces Billing Custom Views, an enhanced version of AWS Cost Explorer. This feature allows you to create personalized spending views for different teams or projects in your company without giving them access to the main account. For example, you can assign a budget to the IT department and receive alerts when they’re approaching the limit. Integration with AWS Budgets and ML-based predictions makes future expense planning easier. It’s the perfect solution for companies that want to avoid invoice surprises.

How will these features transform your business?

These five innovations - from no-code AI to advanced cost management - give you the tools to move faster, protect better, and operate more efficiently. SageMaker opens the door to data, Local Zones speed up services, Green Insights builds a responsible brand image, Shield defends against threats, and Billing Custom Views keeps finances in check. In 2025, businesses that take advantage of these features will gain a competitive edge. Don’t wait for the competition to get ahead - start exploring these tools today.

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